Cruise Collection
Refined style. Exceptional choice.
Refined style. Exceptional choice.
Premium means different things to different cruise lines
Premium cruising combines the choice and variety of a larger ship with elevated dining, service and design. With entertainment, speciality dining, pools, bars and activities, it offers plenty to enjoy without the emphasis on waterparks and high-energy attractions.
Premium means different things to different cruise lines. From contemporary design and exceptional dining to traditional service and destination-focused itineraries, the key is finding the style that best suits you.
Premium cruising could be right for you if...
- ✓You enjoy the choice and facilities of a larger ship
- ✓You value good food, service and comfortable surroundings
- ✓You prefer a more relaxed onboard atmosphere
- ✓You want entertainment without the resort-style attractions
- ✓You enjoy having a wide choice of itineraries and accommodation
- ✓You want an elevated experience without moving to a small luxury ship
Cruise lines to explore
Cunard
Traditional ocean travel with a distinctive sense of occasion, combining elegant surroundings, attentive service and a more formal approach to cruising.
- ✓Iconic ocean liner heritage
- ✓Traditional afternoon tea and gala evenings
- ✓Strong enrichment and live entertainment programme
- ✓Distinctive transatlantic crossings aboard Queen Mary 2
- ✓Princess Grill and Queens Grill for an elevated suite experience
Best suited to
Guests who appreciate a more traditional style of cruising, elegant surroundings and a sense of occasion, with time to slow down and enjoy life at sea.
Worth knowing
Queen Mary 2 has dedicated kennels for dogs and cats on selected Transatlantic Crossings, complete with a Kennel Master and private deck space, even featuring a Liverpool lamp post and New York fire hydrant.
Celebrity Cruises
Contemporary premium cruising with a strong emphasis on design, dining and service, while retaining the entertainment and choice of a larger ship.
- ✓Stylish, contemporary ships and public spaces
- ✓Strong choice of dining and speciality restaurants
- ✓Adults-only Solarium on most ships
- ✓Innovative features on Edge Series ships
- ✓The Retreat suite experience available for guests wanting additional space and exclusive areas
Best suited to
Guests looking for a contemporary, sophisticated ship experience with excellent dining and plenty of choice onboard.
Worth knowing
The Magic Carpet on Edge Series ships is a cantilevered platform that moves between decks, changing from a sea-level embarkation space to a bar, dining venue and viewing platform high above the water.
Holland America Line
Classic premium cruising with an understated atmosphere and a strong emphasis on dining, live music and destination-rich itineraries.
- ✓Destination Dining inspired by the regions visited
- ✓Particularly well known for Alaska
- ✓Legendary and Grand Voyages for longer journeys
- ✓Club Orange available for an elevated onboard experience
- ✓Strong live music, including Rolling Stone Lounge on selected ships
Best suited to
Guests who prefer a more traditional, relaxed atmosphere and value destinations, dining and live music over high-energy attractions.
Worth knowing
Holland America has been sailing Alaska for more than 80 years, with some itineraries extending beyond the coast into Denali and the Yukon giving it one of the longest-established connections with the region in cruising.
Princess Cruises
Relaxed premium cruising combining excellent entertainment, innovative technology and destination-focused itineraries, with comprehensive package options available.
- ✓Unique Japan experience aboard Diamond Princess
- ✓Particularly strong Alaska programme
- ✓Princess Plus & Premier packages with extensive inclusions
- ✓Sanctuary Collection on Sun and Star Princess
- ✓Excellent entertainment, from production shows to lively game shows and activities
Best suited to
Guests who enjoy a relaxed premium experience with plenty happening onboard, good destination choice and the option to make the experience more inclusive with a package.
Worth knowing
Princess' Medallion technology can recognise when you're approaching your stateroom and unlock the door automatically, while also allowing food and drinks ordered through the app to find you around the ship.
Virgin Voyages
Adults-only cruising with contemporary design, an unconventional approach to dining and entertainment, and a distinctly different take on the traditional cruise experience.
- ✓Adults only
- ✓No main dining room or traditional fixed dining
- ✓Speciality-style restaurants included in the fare
- ✓Contemporary entertainment and nightlife
- ✓RockStar and Mega RockStar Quarters for an elevated experience
Best suited to
Adults looking for a contemporary, informal cruise with excellent dining and a more unconventional approach to life onboard.
Worth knowing
Scarlet Night takes over the entire ship, with pop-up performances, secret bars and unexpected events appearing throughout the evening before culminating in a poolside celebration.
Finding the right premium cruise
Premium cruise lines can look similar at first glance, but the experience onboard can be remarkably different. The right choice comes down to matching the ship, atmosphere and style of cruising to what matters most to you.